Boston Market Corporation--formerly Boston Chicken Inc.--grew rapidly after its start in 1985. The quick expansion, however, proved to be the demise of the firm, and in 1998 Boston Market was forced to declare bankruptcy. McDonald's Corporation purchased the struggling chain of restaurants in 2000 and implemented a turnaround strategy designed to rebuild the Boston Market brand. In 2002, the company operated 650 company-owned restaurants in 28 states that offered home-style entrees, fresh vegetables, sandwiches, salads, soups, side dishes, and desserts. Boston Market also offers catering services along with frozen meals available in supermarkets through a partnership with HJ Heinz Company.
BLT Rotisserie Chicken Burger
As the better burger competition heats up, Boston Market is entering the fray, but with a signature twist. The fast casual restaurant chain, known for its rotisserie chicken, announced the launch of its BLT Rotisserie Chicken Burger, a limited time offering available in all of its 459 restaurants.
The BLT Rotisserie Chicken Burger features the chain’s signature rotisserie chicken, thick cut Applewood bacon, lettuce, tomato, and its roasted garlic avocado aioli on a sesame brioche bun. The burger is offered individually for $6.99 and is available as a combo for an additional $2.49. A version without bacon is available for $6.49.
Availability: Through Aug. 24, 2014